Deus Ex- The cost of augmenting humanity/reality

The transmedia-ARG bit of the marketing campaign for the new Deus Ex looks more intriguing than the game itself. There is a beautifully shot, live action mockumentary trailer around that paints a wonderfully scary picture of a business led, augmentation driven world. Very invasive/pervasive, and one of the commenters is the author of a fictional book with the critical, tongue in cheek name of “Augmented Reality”.

http://www.eurogamer.net/videos/dark-deus-ex-human-revolution-trailer

The transmedia experience comes with the corporate site with some nice advertising video too.

http://www.sarifindustries.com/en/