Next Friday I’m talking at the Bath Gamification Network. Friday 28th October at 5pm.
Recent years have seen a rapid proliferation of mass-market consumer software that takes inspiration from video games. This is sometimes bundled up in the term â€˜gamificationâ€™. However this word has become tightly intertwined with a specific flavour of instrumental marketing activity. In this talk I define what is meant by â€˜gamificationâ€™ in a way that moves it on from this simple, surface, approach to a more engaged form of gameful design. In the process detailing some pre-history and current work that presents a sensitive and thoughtful approach to using games in everyday life.
It’s free and but they would like you to register.
The Innovation Centre
BA1 1UD Bath
Friday, 28 October 2011 from 17:00 to 19:00