That well worn number doing the blogosphere rounds from the Pew Internet & American Life Project makes more interesting reading when spit into the different types of content created.
Some 44% of the nation’s adult Internet users (those 18 and over) have done at least one of the following:
21% of Internet users say they have posted photographs to Web sites.
17% have posted written material on Web sites.
13% maintain their own Web sites.
10% have posted comments to an online newsgroup. A small fraction of them have posted files to a newsgroup such as video, audio, or photo files.
8% have contributed material to Web sites run by their businesses.
7% have contributed material to Web sites run by organizations to which they belong such as church or professional groups.
7% have Web cams running on their computers that allow other Internet users to see live pictures of them and their surroundings.
6% have posted artwork on Web sites.
5% have contributed audio files to Web sites.
4% have contributed material to Web sites created for their families.
3% have contributed video files to Web sites.
2% maintain Web diaries or Web blogs
More people run webcams than post to blogs.
And if you read the small print there is a margin of error of +-3%. So in fact it could be that no one is blogging at all.
