Drifting back to my musings on the future of brands…. Here’s a white paper put together by a bunch of experience designers at some conference of their’s in the states. summary on an attendee’s blog and the PDF whitepaper itself. Haven’t read it fully yet, but a quick skim through shows that it’s not marketing wank and that it is some reasonably thought out scenario planning.
My rant of a month ago has been sitting at the back of my mind wanting to get back out. But I think I will wait until I did a bit of a site redesign and put in a separate a thought/rant section apart from my MLP. It’s confusing enough for me let alone anyone who wants to read this.
I will have to do a whole bunch of looking into this first before ranting again. There are a whole lot of people out there who are doing the same thing as me… albeit maybe not as far into the future as I tend to like to look.
